1. Define your short-term post-MBA career goals. How are your professional strengths, past experience and personal attributes aligned with these goals? (300 word limit)
What is your ideal first job after graduating? Show which industry, what role, and what you want to achieve through that role. How have your past experiences, interests, abilities and values come together to set a clear direction for your career?
2. The business school is named for Roberto C. Goizueta, former Chairman and CEO of The Coca-Cola Company, who led the organization for 16 years, extending its global reach, quadrupling consumption, building brand responsibility, creating unprecedented shareholder wealth, and demonstrating a commitment to values and positive impact on society. Roberto Goizueta's core values guide us in educating principled leaders to have a positive influence on business and society. Provide a specific example of your leadership and explain what you learned about yourself through the experience. (300 word limit)
An experience where you thought of a better way of doing things, persuaded others to support your efforts, overcame challenges on the way, and delivered a great result.
3. What are you looking to gain from Goizueta's MBA degree and how do you see yourself contributing to the Goizueta community? (200 word limit)
4. Video Essay: Telling your story in the written essays is an important part of the application process, but we also want to hear you tell some of your story. The video essay lets every candidate talk to the MBA Admissions Committee and we enjoy getting to know you through the "small talk" questions.
If there is an important part of your story missing from your MBA application (e.g., unexplained gaps in work experience, choice of recommenders, academic probation issues), please use this section to provide a brief explanation. Please use bullets if you need to address more than one topic.(200 word limit)