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Give schools a reason to recruit you.
Clearly list down traits you want to sell yourself on and make business schools overlook areas that you are weak on.
Start thinking in terms of competencies that business schools would want to assess their applicants on. Shortlist those that you are good at and which you can substantiate by real life examples that sound convincing.
Here are some qualities that business schools want their potential students to possess. Use the list as a reference and build your essays by expanding on those that are applicable to you.
Top business schools look for applicants with all round abilities. Dig hard for instances where you demonstrated the above qualities at school, at work or in out of work activities.
Once you have identified the traits and stories to project them, look for ways of using these stories to answer specific essay questions of different schools. Also look for ways of projecting multiple traits through a single story.
Writing your business school essays would suddenly seem easy after you undertake this exercise.