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While all business schools
cover very similar curriculums, there is one
aspect they are all unique in - their culture.
The culture of a school is determined by the faculty of the school,
its alumni, its past traditions and values for which it stands and to
quite an extent the direction that the present dean wants to give to
the program.
Business schools enroll students based on an applicant's
ability to fit into the existing culture. Some schools prefer
applicants with excellent interpersonal skills while others prefer strong leadership abilities or ability to work in teams.
Read published interviews with the school's faculty and
admissions committee members, meet the alumni and visit the campus to
get an idea of the culture of the school.
Only once you are sure that you have what the school wants should you go ahead applying
to that school. Knowing about the school and how well you can fit in
will allow you to write school specific essays, which is necessary to
build a good application. Emphasize parts of your
personality that you believe make you fit into their culture.
You will be doing yourself a favor by making it easy for the
school to select you.
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