Emory - Goizueta Business School
2013 Application Essays

Answer all essays (numbers 1 through 4), following the directions indicated in the questions.

1. Complete each of the following questions. Please limit your response to 150 words each.

Why have you decided to pursue an MBA at this time?
What are your short term post MBA goals?
What are your long term professional aspirations?

2. Share one of your most significant professional accomplishments. Describe your precise role in this activity and how it has helped to shape your management skills. Please limit your response to 500 words.

3. The Business School is named for Roberto C. Goizueta, former Chairman and CEO of The Coca-Cola Company, who led the organization for 16 years, extending its global reach, quadrupling consumption, building brand responsibility, and creating unprecedented shareholder wealth. It is his legacy and the strength of his character that gives rise to our vision: Principled Leaders for Global Enterprise. We encourage you to watch this short video for inspiration in answering the question. The transcript of the video can be found here. << Please check school website for the video >>

Mr. Goizueta was an inspirational leader. Describe your leadership style and give an example of how you will use that style to make an impact on Goizueta Business School as a student or alumnus. Please limit your response to 300 words.

4. Complete one of the following statements. Please limit your response to 300 words.

I am unique because...

My most memorable cross-cultural experience...

I am passionate about...

The best piece of advice I've ever received is...

5. Optional Essay: If you have additional information or feel there are extenuating circumstances which you would like to share with the MBA Admissions Committee (i.e. unexplained gaps in work experience, choice of recommenders, academic performance issues or areas of weakness in application). Please limit your response to 250 words.

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